> ## Documentation Index
> Fetch the complete documentation index at: https://www.pierview.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# FAQ

> Frequently asked questions about Pierview AI

## General

**What is Pierview AI?**\
Pierview is an AI visibility platform that tracks how your brand appears in AI-generated answers (ChatGPT, Perplexity, Claude, etc.). You get visibility, sentiment, and citation metrics to monitor and improve your presence.

**Who is Pierview for?**\
Brand managers, content strategists, PR teams, and marketers who need to understand and improve how their brand shows up when users ask AI for recommendations.

**How does Pierview collect data?**\
We simulate user queries against AI models and analyze the responses. We extract brand mentions, sentiment, and citation URLs. No sensitive user data is collected.

## Metrics & visibility

**What is visibility?**\
The percentage of AI responses (for your prompts) that mention your brand. Formula: Mentions / Total Chats × 100.

**What is sentiment?**\
The tone of mentions: positive, neutral, or negative. We aggregate across responses.

**What are citations?**\
URLs or sources that AI includes in its answer. When AI says "According to G2" and includes a link, that's a citation. We track which sites get cited and how often.

**What's the difference between a source and a citation?**\
A citation is a specific URL. A source is the domain (e.g., g2.com) that groups multiple citations. Sources help you see which sites AI trusts most.

**What is "Used"?**\
How many responses include at least one citation from a given source. High Used = AI cites that source often.

**What is Avg Citations?**\
Average number of times a source is cited per response. Formula: Total citations from source / Responses.

## Prompts & brands

**How many prompts should I add?**\
Start with 5–10 per category. Add more for stability. Include a mix of "best X," "X vs Y," and "how-to" patterns.

**Should I add branded prompts?**\
Yes, for sentiment tracking. But include unbranded prompts too, they show discovery and share of category.

**How do I add a competitor?**\
Add their brand name (and variants) in brand settings. Use the same prompt set. You'll see visibility and sentiment comparison.

## Actions & playbooks

**How often should I scan?**\
Weekly for active work, monthly for trends. Consistency matters, same day each week if possible.

**How long until I see results from content/PR changes?**\
Allow 2–4 weeks. AI indexing and model updates take time. Rescan to compare before/after.

**Which playbook do I use?**

* Competitor ahead → [Outrank competitor](/playbooks/outrank-competitor-perplexity)
* Source gaps → [PR pitch](/playbooks/source-gaps-pr-pitch)
* Need more citations → [Best X page](/playbooks/best-x-page-citations)

## Technical

**Which AI models does Pierview support?**\
Check your plan and dashboard for current models. Typically includes Perplexity, ChatGPT, and others.

**Is there an API?**\
Planned. See [API Overview](/api-reference/introduction) for placeholder info.

**Can I export data?**\
Export options depend on your plan. Reports can be generated from the dashboard.

## Next steps

* [Troubleshooting](/support/troubleshooting) for common issues