Skip to main content

​
A–C

Avg Citations — Average number of times a source (or your URL) is cited per AI response. Formula: Total citations / Responses. Higher = more prominent. Baseline — Your initial visibility, sentiment, or citation metrics before making changes. Used for before/after comparison. Brand mention — An occurrence of your brand name in an AI-generated answer. We count and attribute these per prompt and model. Brand variant — Alternative spellings or forms of your brand (e.g., “Pierview,” “Pierview AI”). Add variants so we capture all mentions. Citation — A source URL or reference that an AI model includes in its answer. When AI links to a page, that’s a citation. We track URLs and domains. Citation rate — Percentage of responses that include at least one citation to your site. Formula: (Responses with your URL / Total Chats) × 100.

​
M–P

Model/platform — The AI system being queried, e.g., ChatGPT, Perplexity, Claude. Results vary by model. Prompt — A query sent to an AI model to simulate user search intent. Examples: “best CRM for startups,” “HubSpot vs Salesforce.” Prompt set — A group of related prompts tracked together, e.g., all “best X” prompts for your category. Prompt hygiene — Best practices for prompt design: avoid too broad, avoid purely branded, balance patterns.

​
S–V

Scan — A single run of your prompts against selected AI models. Produces visibility, sentiment, and citation metrics. Sentiment — The tone of a brand mention: positive, neutral, or negative. Aggregated across responses. Share of Answer — Your brand’s share of total brand mentions in a response when competitors are tracked. E.g., 3 of 5 brands mentioned = 60% share. Source — The domain or site behind a citation (e.g., g2.com, techcrunch.com). Sources roll up multiple URLs for strategy. Source gap — A domain that AI frequently cites but where you don’t yet appear. An opportunity for content or PR. Tracking period — The time window for a scan or comparison, e.g., last 7 days, last 30 days. Used — How many AI responses include at least one citation from a given source. High Used = AI trusts that source often. Visibility — The percentage of AI responses (for your prompts) that mention your brand. Formula: (Mentions / Total Chats) × 100.

​
Next steps